Antiques Show Promotion Checklist

Antiques Show Promotion Checklist

13 February, 2015

Running your own antiques show, art show or vintage market? You know the number of hats you have to wear can be overwhelming. I can help. Here’s a checklist, a recipe of sorts, for the things that need to be done on an ongoing basis, before the show, during the show and after the show. Let me know if I can be of assistance.

Ongoing

  • Website: Do you have a web site? How does it look on a mobile phone? Half of your customers will be viewing your web site on a phone. More on show day!
  • Search Engine Optimization
  • Graphics: Are your graphics simple and appealing?
  • Social Media: Are you keeping your social media accounts active and building followers throughout the year?
  • Email Addresses: Are you collecting email addresses on an ongoing basis?

Before the Show

  • Local Advertising
  • Trade Advertising
  • Robo Calls
  • Press Releases
  • Email Blasts
  • Postcards
  • Postcard Distribution
  • Event Listings in Trades
  • Local Event Listings
  • Program: Ask about a low or no-cost professional program.
  • Program Advertising
  • Show Signage

During the Show

  • Photography
  • Social Media Posts
  • Press Interviews

After the Show

  • Follow up with a press release, photos and information on the next event!